Follow the Odor. Keep the road. Keep the narrative the same. These have all been used to describe the should make sure your message stays on track.
The sales funnel might become considered a long process, and people drop from it for most reasons. Time, diminishing curiosity, and shifting worth. But the one thing which kicks more people unnecessarily out of your sales funnel would be just a lack of congruence.
What in the world does this mean?
Imagine you are walking down the street. You’re hungry, but you are not sure what you need to eat. Unexpectedly you smell something yummy. You aren’t sure what it’s. You see that a indication that says”Philly Cheese Steak Sandwiches.” That’s it. You would like one particular.
The sign is facing a door, so you walk through. You find some stairs. Halfway up the staircase the smell gets poorer and weaker. Though you can’t smell that yummy smell anymore, you are in for a penny, in for a pound. You open the door to find…
… an icecream shop.
Wow. Something’s wrong. It has just five pennies a spade. The girl working behind the counter is truly cute. Except you feel robbed. You were duped into believing you were becoming a very important factor, but then you were delivered something else.
Would you have clickfunnels cost per month purchased some ice cream was it promoted properly? Maybe. Are you going to buy some ice cream now? Definitely not.
Straight back to the street you’re gone.
You went out of a beautiful idea in your head, based on a smell from the street, into a darkened stairs, to something different than you had expected.
And to top if off, the owner of the ice cream shop probably thought that they had a killer product, therefore they can advertise it any way they wanted to, and it’d sell itself.
Are you currently making the identical mistake?
If you are advertising Philly cheesesteak sandwiches, you’d better be sure their clearly defined as such the way through the sales funnel.
You have to smell like them onto the street. The shop has to get a picture of on the window. The name of the shop had better hold the name”Philly cheesesteak” somewhere in there.
The team that chooses orders had better mention the name of the shop, including the words,”Philly cheesesteak,” whenever they greet you.
There’d better be articles in the local newspaper saying how delicious the sandwiches are if customers enter the shop. And the area had improved smell and sound like there are Philly cheese steaks cooking in kitchen.
Consider your own sales funnel. From the very first thing your customer sees on the world wide web, all the way down to the”buy” button in your website. Might it be congruent? Does this tell the same story all of the way through?